Sonia Couto
Connect with Sonia:
Instagram: https://www.instagram.com/techiesoniac/
LinkedIn: linkedin.com/in/soniacouto
Website: www.soniacouto.com
Podcast: www.soniacouto.com/Podcast
2x Tech Founder, Startup Mentor, Keynote Speaker, Podcast Host
Is It Imposter Syndrome, Or Are You Just Manifesting the Life You Asked For?
We’re constantly told to think positively, visualize success, act as if, and manifest the life we want. We journal, dress for the role, walk into rooms that feel too big, and we tell ourselves, “I am already her.”
But then… the moment we actually land in those rooms, take the stage, get the promotion, or launch the thing, we say we feel like imposters.
Wait, what?
Isn’t this exactly what we’ve been working toward?
I’m not dismissing imposter syndrome, I’ve felt it more times than I can count. But lately I’ve started to wonder: what if what we call “imposter syndrome” is just us catching up to the version of ourselves we already decided to become?
You dressed the part. You spoke it into existence. You moved with intention. And now that you’re in it, your brain just hasn’t caught up to the new normal yet.
Sound familiar?
So, no maybe you’re not an imposter. Maybe you’re in the middle of a personal upgrade. One that feels uncomfortable not because you’re faking it, but because you’re finally living it.
Manifestation teaches us to believe before we become. Imposter syndrome makes us doubt once we arrive. But the two aren’t opposites, they’re just different chapters of the same transformation.
So instead of asking, “Who do I think I am?” Try: “Who do I know I’m becoming?”

Sonia Couto is a tech founder, startup mentor, podcast host, and speaker with over 20 years of experience turning struggling software products into global success stories.
She’s the creator of Tenacity with Sonia C, a podcast highlighting the grit behind the glow-up, and the founder of MenuSano, Field Eagle, and Managing Director at Konverge.
Sonia is passionate about empowering entrepreneurs, women in tech, and anyone bold enough to build something real. Through her 1:1 mentoring services, Sonia helps early-stage founders and creators go from idea to execution, offering guidance on business planning, MVP development, mindset, and real-world traction. If you’re building something and feeling stuck, Sonia brings clarity, strategy, and tough love to move you forward.
🎤 Speaker | 🎙 Podcast Host | 👩💻 Mentor I Tech Startups